Forrester

To Experience the Future of Retail, You’ll Want to Go to the Store

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while…

Great Store Experiences Don’t Mean Making it Disneyland — Invest With Your Brand Ethos in Mind

The past two years have proven that the store is anything but dead. Retail has managed to bounce back from the depths…

Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

This has been a volatile year for retailers and consumers alike, and the uncertain nature of 2022 has been shaping trends across…

RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and…

CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

While some brands and retailers are still adapting to some of the new realities established by the COVID-19 pandemic, others have established…

From Delivering Data-Driven Experiences to Fighting Online Fraud: 5 Can’t-Miss #CCS22 Sessions

It’s no secret that the modern shopper’s expectations are higher than ever before, and that means retailers are competing for their business…

Facts and Myths About Video Marketing — The Holiday Edition

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers…

Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’

Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

Teradata Universe Report: How BevMo! Moved Toward CCPA Privacy Compliance

The Teradata Universe conference, held Oct. 20-24, brought together 3,200 attendees in Denver to gain greater insights into data analytics, along with…