Forrester

Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

This has been a volatile year for retailers and consumers alike, and the uncertain nature of 2022 has been shaping trends across…

RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and…

CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

While some brands and retailers are still adapting to some of the new realities established by the COVID-19 pandemic, others have established…

From Delivering Data-Driven Experiences to Fighting Online Fraud: 5 Can’t-Miss #CCS22 Sessions

It’s no secret that the modern shopper’s expectations are higher than ever before, and that means retailers are competing for their business…

Facts and Myths About Video Marketing — The Holiday Edition

Video is taking over our social feeds, and it’s no wonder: as content goes, it’s the most dynamic, engaging and perhaps the…

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Consumer demands for hyper-relevant campaigns and experiences are accelerating as a result of the pandemic. It’s time for global CMOs to respond….

Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Even though connecting with customers digitally has become critical since consumers and B2B buyers shifted more purchasing online during the pandemic, customers…

Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’

Over the past four months, retailers have been scrambling to adapt and respond to customer behaviors that have emerged due to the…

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Recession Worries May Put Performance Pressure On Marketers…

Teradata Universe Report: How BevMo! Moved Toward CCPA Privacy Compliance

The Teradata Universe conference, held Oct. 20-24, brought together 3,200 attendees in Denver to gain greater insights into data analytics, along with…

Beyond Basic Personalization: Takeaways From The Bluecore Summit

Lori Gatto, VP of Marketing, TomboyX More than 300 retail executives gathered in New York City on September 18 for the Bluecore…

Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments

While 94% of retail marketers believe that their company truly embodies customer obsession, only 18% are seeing the revenue growth they expected from those…

Forrester

Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

From Delivering Data-Driven Experiences to Fighting Online Fraud: 5 Can’t-Miss #CCS22 Sessions

Facts and Myths About Video Marketing — The Holiday Edition

Forrester Q&A: How CMOs Can Meet Louder Demands for Localization

Survey: Why Companies Must Upgrade CX Basics To Tap Surging Online Sales

Forrester: Digital Growth, Consumer Convenience Will Drive The ‘Next Normal’

2020 Marketing Forecast: Influencers Benefit From Budget Shifts As Brands Stress Authenticity

Teradata Universe Report: How BevMo! Moved Toward CCPA Privacy Compliance

Beyond Basic Personalization: Takeaways From The Bluecore Summit

Study: Just 22% Of Retailers Prioritize Revenue-Generating ROI From Martech Investments

Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges

Streamline Product Data Management to Maximize Multichannel Growth

The 2022 Holiday Planning Guide for Retailers

Building Your Geofencing Business Case

The Retailer’s Step-By-Step Guide to Using Enhanced Product Attribution Data

The Lead Innovation Summit

Access The Media Kit

Interests:

Access Our Editorial Calendar