Forrester

Creating Experiential Campaigns with Cloud-Optional Technology

The internet has radically changed how we find, compare and buy products. The most obvious impact? The rise of online shopping. But…

Forrester Report: 6 Steps for B2C Marketers Seeking Wins in 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data…

Integrations are the Achilles Heel of Composable Commerce: Tips for Overcoming Challenges

The appeal of in-person retail shopping may have diminished in recent years, as ongoing industry trends underscore the unrivaled convenience of online…

#CCS23: Composable Commerce, ChatGPT and Data, Data, Data

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series, Resilient…

Efficiency and Engagement: The Great Balancing Act of Workforce Tech

71% of business leaders worry that their workforce tech investments will focus more on operations than employee engagement. Forrester research reveals how…

How Retailers Can Overcome the Password Fatigue and Tiny Screens that Plague Mobile Checkout

Retailers often think about the checkout process as if it’s an isolated obstacle separate from the rest of the shopper journey, particularly…

To Experience the Future of Retail, You’ll Want to Go to the Store

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while…

Great Store Experiences Don’t Mean Making it Disneyland — Invest With Your Brand Ethos in Mind

The past two years have proven that the store is anything but dead. Retail has managed to bounce back from the depths…

Forrester: Seek New Revenue Sources to Avoid Commodity Price Wars

This has been a volatile year for retailers and consumers alike, and the uncertain nature of 2022 has been shaping trends across…

RICE 2022: How Brands Can Turn Their Unique Expertise into Memorable Value Propositions

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and…

CCS 2022: Experts Provide Lessons and Best Practices from the Great Acceleration

While some brands and retailers are still adapting to some of the new realities established by the COVID-19 pandemic, others have established…

From Delivering Data-Driven Experiences to Fighting Online Fraud: 5 Can’t-Miss #CCS22 Sessions

It’s no secret that the modern shopper’s expectations are higher than ever before, and that means retailers are competing for their business…

Join 5k+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action.

Packaging Sustainability Trends: Clear Labeling, Lighter Products and More Post-Consumer Recycled Content

If an Image is Worth 1,000 Words, Then Color and Lighting Speak Volumes

Connected Shoppers Report

Demystifying Connected TV: How to Leverage Advertising’s Hottest New Channel

Amazon and Walmart Could See $580 Billion Impact from AI by 2029

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NRF: Retail’s Big Show 2024

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