The Dubai Mall, the world’s most visited shopping center, has partnered with indoor positioning system (IPS) provider Senion to help its 80 million annual visitors navigate the 12.1 million-square-foot complex.
The Mall has installed the Senion StepInside IPS, designed to provide GPS guidance for the shopping and entertainment destination. The IPS provides location services on mobile devices and real-time integration with the mall’s smartphone app, which connects visitors with special retail offers and information.
Other features of the IPS include:
Advertisement
- Analytics;
- Wayfinding;
- Geofencing; and
- Friend finder and tracking.
“We are focused on leveraging advanced digital technologies to ensure that our visitors have memorable experiences at our malls,” said a spokesman for Dubai Mall owner Emaar Malls in a statement. “We will continue to introduce new innovations such as Senion’s IPS to ensure that our malls remain world class destinations and redefine the retail sector.”
