Dick’s Partners with Nike for Star-Studded ‘Sports Changes Lives’ Campaign

Dick's Nike Carmelo Anthony

Dick’s Sporting Goods and Nike have teamed up for the second creative expression of the Dick’s “Sports Change Lives” campaign, featuring personal stories from 10 top Nike and Jordan Brand athletes sharing the ways sports have impacted them.

The athletes, who include former NBA player Carmelo Anthony, MLB’s Mike Trout, the WNBA’s Sabrina Ionescu and Tatyana McFadden, a 17-time Paralympic medalist, will each choose a youth sports organization to nominate for a $75,000 “75for75” Sports Matter Grant that meets the Dick’s Sporting Goods Foundation’s criteria. The 75for75 program will distribute more than $5.6 million in 2023.

Anthony, Ionescu and Trout will be the first three athletes featured in broadcast, online video and social media, with spots from the other athletes to be released in the coming weeks. Customers who connect their Dick’s Sporting Goods Scorecard and Nike Membership accounts will have access to exclusive behind-the-scenes photoshoot footage of the athletes.

“This series takes an authentic, personal look at how sports have changed the lives of some of the world’s top athletes, from cultivating community to unlocking confidence,” said Emily Silver, Chief Marketing Officer at Dick’s Sporting Goods in a statement. “As viewers watch these Nike and Jordan athlete stories, we hope they are reminded of the positive impact sports can have on anyone’s life and feel inspired to engage in sports.”


“Together with Dick’s, we are on a mission to champion and inspire athletes of all levels,” said Chris Jones, VP North America, Nike Marketplace Partners in a statement. “Our shared commitment to making a positive impact extends beyond the game, and together we can make a difference in the lives of all athletes.”

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