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David’s Bridal Optimizes Comparison Shopping Visibility With Mercent Retail

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David’s Bridal has implemented a visibility optimization tool from Mercent Retail to help reach and convert shoppers across Amazon.com and other comparison shopping web sites.

The Mercent platform combines product ad placement with retail analytics and business intelligence tools that highlight products, categories, brands, promotions, ads and channels contributing most to online performance and ROI. The solution supports clients across purchasing destinations such as Amazon.com, Google, eBay, Bing, product ads, comparison shopping engines affiliate networks, social shopping sites and paid search and display advertising campaigns.

With the Mercent tool, David’s Bridal expects to be “more efficient and competitive with our product and promotion placement across leading comparison shopping engines,” said Kristen Celko, E-Commerce VP for David’s Bridal, in a Mercent press release. She said the knowledge Mercent has on various data feed requirements for third-party shopping channels “removes operational burdens, allowing us to focus on other strategic efforts within our business.”

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David’s Bridal offers online access to more than 4,000 wedding-related products and services.

In addition to David’s Bridal, other Mercent customers include GUESS?, the Home Shopping Network, L’Occitane USA and 1-800-Flowers.

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