The Customer Experience Professionals Association (CXPA), an international non-profit organization, announced plans to launch a Certified Customer Experience Professional (CCXP) certificate program during 2013. The initiative is designed to acknowledge individuals that excel in this field, and guide and enhance the profession of customer experience management.
The program will kick-off with certification of online testing. This level is aimed at manager-level practitioners and covers a core set of CX competency areas. These areas include Customer Centric Culture; Organization Adoption and Accountability; Voice of the Customer/Customer Insight and Understanding; Experience Design, Improvement and Innovation; Metrics, Measurement and ROI; and CX Strategy.
The CXPA will offer a searchable public database of CCXPs to assist job-seekers and hiring companies, according to company officials.
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“There is clearly a need for a professional certification in our industry, as shown by the many requests we have received,” said Parrish Arturi of Fidelity Investments, CXPA Co-Chair leading the effort to develop the CCXP program. “Earning the CCXP designation will provide a professional status that employers can count on, and one which practitioners can be proud to achieve.”
