Groupo Commercial Chedraui, a retailer with operations in Mexico and the U.S., has selected the AccessVia Digital Signs extension to Web dSignShop for its new digital shelf-edge signs. The tool delivers real-time pricing and product content to digital display devices such as LCD screens, electronic shelf labels, electronic signs and self-service applications. With it, Chedraui will present different digital messages in each department or the same or different messages across its retail enterprise.
Chedraui has used AccessVia Web dSignShop to print signs and labels in its stores since 2010. Web dSignShop delivers print and digital promotions to stores for immediate availability, or to central print service providers for high-speed production.
The AccessVia Digital Signs extension utilizes and expands the system and templates already in place at Chedraui to deliver digital messaging to the shelf edge. Stores will use the Web dSignShop interface to update the digital sign devices ― capitalizing on the publish everywhere capabilities of the AccessVia Publishing Platform.
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