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Capri Group Brands to Roll Out RFID in European Markets

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Capri Holdings will deploy the iD Cloud RFID solution from Nedap across all its Alcott and Gutteridge banners, covering stores in Italy, Austria, Germany, Spain, Greece, Armenia and UAE. The initial phase of the rollout will focus on optimizing in-store operations and customer experience, followed by the implementation of loss prevention and supply chain solutions.

“RFID will enable us to achieve our strategic objectives of improving the overall customer experience at all stages of the buying process,” said Marco Buono, COO at Capri Group in a statement. “In such a competitive and volatile environment, reliable information is always crucial to meet our international growth objectives. Having the security of being accompanied by a partner with the experience and capabilities of Nedap in the fashion industry gave us full confidence that we were in the best hands to help us realize our full potential.”

Alcott, a fast fashion retailer described on its website as the main brand of the Capri Group, was established in 1990 in Italy. Initially founded as a menswear brand, Alcott added a women’s collection in 2000. Gutteridge, a menswear brand, traces its roots back to 1878 Naples.

“The full stock visibility iD Cloud provides will be a turning point for Capri Group in purchasing and replenishment management,” said Sergio Gutiérrez, Director iD Cloud Southern Europe at Nedap in a statement. “Also, the fact that iD Cloud platform is centrally managed assures Capri Group will always benefit from the latest and greatest features and security updates.”

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