Demandware Files For IPO To Expand Presence Overseas
Demandware Inc. has filed for an initial public offering of stock that could reach $100 million. The amount of shares and its price have not been disclosed. The IPO is said to help boost the company’s European activities, launch services in the Asia-Pacific region, develop e-Commerce applications and support efforts to serve small- and medium-sized retailers and emerging brands. In 2010, Demandware reported$36.7 million in revenue, up from $21.4 million the previous year. More than 300 e-Commerce sites use Demandwaretechnology as of March 31, according to the company. Customers include Barneys New York Inc., Crocs Inc., Jones Retail Corp., Columbia Sportswear Co. Demandware also serves 49 of the retailers in the Internet Retailer Top 500 Guide.
SortPrice Facilitates Flash Sales For Facebook Merchants
SortPrice recently added a new feature to its Store Application for Facebook Platform providing merchants the ability to offer Flash Sales to their Facebook fans. Retailers can list a specific product at a discounted price for a limited time on their SortPrice-built Facebook stores. Shoppers can choose to “Like” or comment on Flash Sale listings and share them on their wall. “We’re really excited to offer this feature, since Flash Sales and the daily deal models have proven to be very effective and popular tools for retailers,” said Doron Simovitch, Co-founder and CEO of SortPrice. “Shoppers love such deals for their exclusivity and merchants can really capitalize on that potential by quickly and easily incorporating flash sales into their overall social shopping offerings.”Since its inception in October 2008, SortPrice.com has used its Store Application to build Facebook stores for 1,500 national merchants, including Adidas Soccer, Golfsmith and Sharper Image.