Browns Shoes, a Montreal-based retailer of fashion footwear, has launched new web and mobile commerce sites for its key banners: Browns, B2 and Browns OUTLET. With the new sites, the retailer is planning to extend the aesthetic value, unique consumer experience and unified brand experience across all digital commerce touch points. Browns Shoes currently operates 45 brick-and-mortar stores in Canada.
“Our goal is to reach our customers across different touch points, while considering the unique role that each of these plays in the customer’s buying cycle,” said Richard Sejean, Director of e-Commerce for Browns Shoes, in a press release. “Mobile, in particular, will be a key part of our strategy to create alignment between our online and physical stores.”
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