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Books-A-Million Partners With Checkpoint Systems To Enhance Customer Experience Through EAS Solution

Books-A-Million has teamed with Checkpoint Systems to reduce shrink and enhance the in-store customer experience through Checkpoint’s electronic article surveillance (EAS) solution. With more than 250 stores in 31 states and the District of Columbia, Books-A-Million selected Checkpoint’s EAS because of its superior plug-and-play solution and dedicated in-house experts, according to Chad Tice, VP of Loss Prevention at Books-A-Million. “We are excited to partner with Books-A-Million and delighted that it has already begun realizing immediate benefits in shrink reduction,” said Farrokh Abadi, President of Shrink Management Solutions for Checkpoint Systems. “In addition, we admire Books-A-Million’s forward-looking strategy of source tagging, which now can be deployed to reduce tagging costs, provide a less intrusive protection method and better shopping experience for its valued customers.” Books-A-Million is implementing the EAS antennas in approximately 90 stores. It plans to begin a second phase of an additional 50 stores in the first quarter of 2012.

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