More retailers are employing computer-generated, augmented reality in stores to better portray product offerings. Lego, Macy’s and Ray-Ban are among those implementing this tactic into their marketing efforts. Lego added Digital Box, a 3-D interactive kiosk, to its store displays as far back as 2008. Powered by an Intel Xeon Core processor, Digital Box allows 24 different Lego products to be seen fully assembled prior to purchase. In mid-2012, the Denmark-based company plans to expand the application to include all of its 200 Lego products. “Now consumers can scan any of our products to see them fully assembled and enjoy a fun experience with the virtual contents of the box,” said Justin Tripp, Vice President of Lego retail stores. “Customers say they love this technology and that it definitely influences their purchases.”
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