lego

LEGO Group Plans to Triple its Digital Team as it Looks Beyond the Brick

The LEGO Group has opened a new office in Copenhagen for up to 400 employees who will be focused on developing the…

Macy’s Own Your Style Curates Shopper Journey With Personalized Data-Driven Recommendations

Macy’s has launched its digitally focused Own Your Style platform as part of its strategy of providing customers with omnichannel experiences that…

Lego To Open More Than 70 Locations In 2019, Expand In China

Lego is on track to open more than 70 stores globally in 2019, excluding China where the company is on track to…

LEGO Streamlines Communication Among 90+ Stores And HQ Via Communication Platform

Seeking to streamline, coordinate and automate communications between its Enfield, Conn. headquarters and the sales floor, LEGO has deployed Retail Zipline across…

Target Appoints New Chief Strategy And Innovation Officer

Target has appointed Minsok Pak as EVP, Chief Strategy and Innovation Officer, effective Sept. 11, 2017. Pak brings many years of experience…

Lego Boosts Sales And Brand Loyalty With Revamped Marketing Strategy

To successfully sell products and cement long-term loyalty, retailers need to deliver a brand story, excellent customer service and ongoing support. Faced…

Augmented Reality Expands; Lego Delivers Second-Generation Digital Box To All Products To Influence Customer Purchases

More retailers are employing computer-generated, augmented reality in stores to better portray product offerings. Lego, Macy’s and Ray-Ban are among those implementing…

Learning From Lego: 3 Key Drivers for Better Retail Business Intelligence

By Bruno Aziza, Co-Author, “Drive Business Performance: Enabling a Culture of Intelligent Execution” The economic crisis has reminded business leaders that developing…