Lego To Open More Than 70 Locations In 2019, Expand In China
Lego is on track to open more than 70 stores globally in 2019, excluding China where the company…
News September 4
Latest In: lego
LEGO Streamlines Communication Among 90+ Stores And HQ Via Communication Platform
Seeking to streamline, coordinate and automate communications between its Enfield, Conn. headquarters and the sales floor, LEGO has…
News January 2
Target Appoints New Chief Strategy And Innovation Officer
Target has appointed Minsok Pak as EVP, Chief Strategy and Innovation Officer, effective Sept. 11, 2017. Pak brings…
News August 24Learn From Lego And Embrace Content Marketing
B2B marketers are quite familiar with the term “content is king.” But with the rise of e-Commerce, social…
Executive Viewpoints August 16Lego Boosts Sales And Brand Loyalty With Revamped Marketing Strategy
To successfully sell products and cement long-term loyalty, retailers need to deliver a brand story, excellent customer service…
News August 5Augmented Reality Expands; Lego Delivers Second-Generation Digital Box To All Products To Influence Customer Purchases
More retailers are employing computer-generated, augmented reality in stores to better portray product offerings. Lego, Macy’s and Ray-Ban…
News December 21Learning From Lego: 3 Key Drivers for Better Retail Business Intelligence
By Bruno Aziza, Co-Author, “Drive Business Performance: Enabling a Culture of Intelligent Execution” The economic crisis has reminded…
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