Data management platform Feedonomics has integrated with Amazon Today, a program that allows retailers with brick-and-mortar locations to sell their in-store inventory on Amazon. Participating Amazon Today retailers can provide both Amazon Prime and non-Prime shoppers with access to same-day delivery and in-store pickup options at their physical locations.
The Feedonomics platform, designed to help simplify integration and onboarding, provides retailers with the ability to sync location-specific inventory and product updates in real time. Brands also can leverage existing product metadata and pricing, along with rules and validations, for the Amazon Today program.
Other features of the Feedonomics platform include:
- Intuitive interface for efficient in-store order processing;
- Flexible control of which in-store products to include in the program;
- Consistent, rules-based pricing across all channels; and
- Streamlined integration options for orders, returns and up-to-real-time inventory updates.
“Consumers today are discovering and buying products across many new channels, and they expect a fast, seamless experience, from purchase to delivery, regardless of where the purchase happens,” said Sharon Gee, SVP of Sales and Partnerships at Feedonomics in a statement. “Most notably, when it comes to local delivery or even buy online, pick up in-store, consumers are actively seeking out the fastest and most convenient ways to get the products they want.”
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