A Wireless, which operates approximately 1,148 Verizon-branded retail stores in 47 states, has switched its corporate name to Victra. The corporate branding strategy is a bid to unify the culture and values of approximately 5,500 employees in the wake of several regional acquisitions over the past two years. Victra simultaneously unveiled a new theme line, “Connecting Technology to Life.”
Victra is the largest exclusive authorized retailer for Verizon Wireless products and services and has won Verizon’s award for the best overall customer service experience for the past two years. The company was ranked 814th in the Inc. 5000 list of fastest growing companies in 2017.