5 Star Nutrition Revamps Omnichannel Experience

5 Star Nutrition is working to overhaul its omnichannel shopping experience by creating a more connected, seamless customer journey across all channels. Owned by Defyned Brands, the retailer of sports nutrition, vitamin and weight loss products is using the NewStore Omnichannel Platform to run its growing 54-store retail footprint across the U.S.

The new omnichannel platform will allow the retailer to incorporate historically store-exclusive products into its web assortment. In the stores, associates will gain access to product, customer and order information via dedicated iPhone apps.

The platform combines POS, order management, inventory, fulfillment, and clienteling in a single cloud system, and its precise inventory and order management functionality will be integral to future offerings related to subscriptions and loyalty.

“Our mission from the beginning has been to deliver outstanding results for our customers, which begins with the in-store experience,” said Drew Powell, CEO of Defyned Brands and 5 Star Nutrition in a statement.


“The health and wellness industry is being driven by consumers’ increasing need for easy access to products and services,” said Stephan Schambach, Founder and CEO of NewStore in a statement. “5 Star Nutrition’s associates have a lot of expert knowledge. With NewStore, they’ll have real-time information at their fingertips, which will help ensure they can deliver outstanding results for customers.”

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