Advertisement

5 Star Nutrition Revamps Omnichannel Experience

5 Star Nutrition is working to overhaul its omnichannel shopping experience by creating a more connected, seamless customer journey across all channels. Owned by Defyned Brands, the retailer of sports nutrition, vitamin and weight loss products is using the NewStore Omnichannel Platform to run its growing 54-store retail footprint across the U.S.

The new omnichannel platform will allow the retailer to incorporate historically store-exclusive products into its web assortment. In the stores, associates will gain access to product, customer and order information via dedicated iPhone apps.

The platform combines POS, order management, inventory, fulfillment, and clienteling in a single cloud system, and its precise inventory and order management functionality will be integral to future offerings related to subscriptions and loyalty.

“Our mission from the beginning has been to deliver outstanding results for our customers, which begins with the in-store experience,” said Drew Powell, CEO of Defyned Brands and 5 Star Nutrition in a statement.

Advertisement

“The health and wellness industry is being driven by consumers’ increasing need for easy access to products and services,” said Stephan Schambach, Founder and CEO of NewStore in a statement. “5 Star Nutrition’s associates have a lot of expert knowledge. With NewStore, they’ll have real-time information at their fingertips, which will help ensure they can deliver outstanding results for customers.”

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: