With studies indicating that as many as 84% of users will abandon a mobile app if it fails to load more than twice, the wireless “last mile” is increasingly critical to an app’s performance — and its popularity. This need is behind Instart Logic’s recent acquisition of mobile application acceleration specialist Kwicr.
With the purchase, Instart Logic gains Kwicr’s patented technology, a Mobile Delivery Network software development kit (SDK) and significant new analytics capabilities. The acquisition follows Instart Logic’s $45 million Series D round of funding in January and a tripling of its sales growth in 2015.
“Mobile devices and especially mobile apps have become the premier method for content consumption,” said Manav Mital, CEO of Instart Logic in a statement. “We approach content delivery from the lens of that wireless last mile — the first impression an app makes on consumers. Kwicr is aligned in our vision of delivering fast content and focused on perfecting a seamless user experience.”
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Instart Logic will integrate Kwicr’s SDK into its application delivery platform to provide a comparable degree of control that its Nanovisor.js provides for web applications. The ability to control the end-to-end application delivery path allows Instart Logic to optimize the use of scarce “last mile” wireless bandwidth, and use machine learning algorithms to intelligently transmit application components to achieve the fastest performance.
“With a projected $3.6 billion market opportunity for mobile applications by 2018 and 2.8 million mobile app developers worldwide, speed and agility are more important than ever,” said Mital. “In recent trials, Kwicr saw median performance increase by 410%. With the addition of the Kwicr team, we’re revolutionizing the way in which applications are being delivered — faster, more secure, and simpler than ever.”
Terms of the acquisition were not disclosed.
