Manthan And RichRelevance Lay Groundwork For Consolidation

Manthan, an AI-powered cloud analytics software company, has formed a strategic alliance with personalization software provider RichRelevance. The companies have initiated a joint go-to-market that will set them on a path to consolidate their businesses in the coming year.

Together, RichRelevance and Manthan will deliver an end-to-end Algorithmic Customer Experience marketing solution that includes a B2C Customer Data Platform, Retail Marketing and Merchandising solution and Real-time Personalization with advanced data science. The solution is designed to help retailers and brands algorithmically discover new segments and target their most profitable customers, automatically test for and deliver relevant content across all touch points, and manage and deploy data science models at scale by leveraging AI.

“We see Manthan and RichRelevance as truly complementary to deliver a new class of industry-critical solutions to consumer retail companies such as Brands, Retailers, Marketplaces, QSRs, Publishers, and Financial Services,” said Atul Jalan, CEO of Manthan Software in a statement. “You now have a partnership that is deeply vested in your success and brings a joint solution and expertise to the market to help you grow digital revenues through personalization.”


Manthan also has named Manoj Agarwal as COO, where he will develop and direct the company’s strategies, structure, capacity and teams towards the company’s revenue and growth objectives. Agarwal previously served as Chief Transformation Officer at Future Group, where he was part of the IT Strategy team and led numerous technology-enabled initiatives.

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