Digital experience provider Episerver acquired London-based Peerius, a provider of intelligent cloud-based omnichannel personalization.
The acquisition adds Peerius’ smart personalization technology to the Episerver Digital Experience Cloud. It also enables Episerver‘s vision of “autonomous personalization” which supports users in real-time with predictive and adaptive analytics that apply machine learning to big data. The addition of Peerius means that Episerver now influences some $18 billion in annual digital commerce revenue today.
Peerius “effectively supercharges” the Episerver Digital Experience Cloud’s ability to help businesses improve customer experiences with real-time personalization, said Mark Duffell, President and CEO of Episerver, in a statement.
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Roger Brown, CEO of Peerius, said joining Episerver accelerates his company’s product roadmap in areas including enterprise search and pushes it into the direct-to-consumer (D2C) and business-to-business (B2B) commerce segments where Episerver has a larger footprint.
Brown will remain CEO of Peerius, an Episerver Company, reporting to Duffell.
