The E-Tailing Group To Keynote The Bronto Summit 2012

Bronto Software will be presenting the Bronto Summit 2012 at the Rizzo Conference Center in Chapel Hill, N.C., April 10-12. During this three-day event, commerce focused marketers will have the opportunity to learn how they can optimize their marketing efforts to drive more revenue through email, mobile and social marketing. Notable speakers include Ken Magill, Blogger for The Magill Report; Lauren Freedman, President of the e-tailing group; Anne Holland, President of Anne Holland Ventures, Inc.; Joe Colopy, Founder and CEO of Bronto Software; and Chaz Felix, Founder and COO of Bronto Software.

In a keynote session titled, “Prioritization For Performance: Benchmarking To Bolster The Bottom Line,” Freedman will share firsthand results of the e-tailing group’s 11th Annual Merchant Survey. The 50-question survey will answer a series of questions, including:

  • How are merchants altering their marketing budgets for greater impact?
  • Which KPIs trended positive to truly impact conversion?
  • What are the top strategic initiatives that merchants are prioritizing?
  • Will email continue to make inroads or be impacted by alternative marketing solutions?
  • Can social deliver from an ROI point-of-view or is engagement the only benefit?

During his keynote presentation, titled “Relevant Schmelevant: What’s Really Happening In Email And What You Can Do About It,” Magill will discuss ways to engage recipients based on new email marketing trends.


View highlights from the 2011 Bronto Summit here.

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