Executive ViewPoints

How Retailers Can Meet Customers’ Needs for Human Connection

Remember all the simple, everyday interactions we took for granted a few weeks ago? Saying thank you to a helpful cashier or…

What Social Shopping Looks Like Across 5 Popular Platforms

Social media platforms are well on their way to becoming established channels for e-Commerce, especially when it comes to brand building and…

Machine Learning-Based Demand Forecasting For Fast Adaptability To Changes

Demand forecasting methods have been used in retail for a long time. Most of them are based on historical data, which is…

The Three Pillars Of Planning And Allocating Your Media Budget

A commonly asked question in marketing departments is, “How should we spend our advertising budget?” For retailers and brand marketers, the plethora…

How Retail Marketers Can Adapt To Today’s Social Distancing Economy

A new economy has formed overnight. With more than 3 billion people across the globe asked or ordered to follow social distancing,…

What Grocery Can Learn From Retailers’ Personalization Highs And Lows

Grocery stores are experiencing their long-term digital shopping strategy in fast forward. Last year, eMarketer predicted that online food and beverage sales…

Navigating The New Retail Reality With Data Analytics

The way consumers engage with retailers has changed dramatically in recent years. Thanks to the proliferation and convenience of online shopping, foot…

How To Forecast The Unforecastable: Demand Planning In The Time Of COVID-19

No one can predict the full impact of a once-in-a-generation, worldwide pandemic, or how consumers will react to it. What organizations can…

The Value of Store Automation In The Age Of Disruption

According to Capgemini’s January 2020 study on smart stores, only 25% of retailers are actively working on implementing store automation, and only…

To Enable Customer Reviews, Or Not To Enable Customer Reviews?

Customer reviews are a tricky proposition. Although online reviews influence 9 in 10 consumers when they make purchasing decisions, they also enable one disgruntled…