Executive ViewPoints

How to Upgrade Stale Customer Experiences

Customer experience and employee experience live in two different acronyms, CX and EX. That’s a problem. It means your organization is set…

Opinion: How Experiments Influence Customer Decisions in a Digital-First World

As businesses aim to adapt and sharpen their skills in the digital-first world, they need new abilities to create business success. As…

How Retailers Can Build ‘Forgivability’ to Survive a Cyberattack

Ecommerce fraud exploded during the COVID-19 pandemic as online shopping gave cybercriminals more targets. The average volume of successful monthly fraud attacks…

Exploring the Relationship Between Brands, Retailers and Agencies

The digital transformation accelerated during COVID changed the way we live, work and play. As consumers adopted more and more digital technologies…

The Profitability Challenge: Why SKU-Level Visibility Matters

My days as a merchant are long over, yet I remain a retailer at heart. Having spent many moons in retail, with…

Supercharge Your Holiday Pricing with AI-powered Data Science

Under any circumstances, the holiday season is a do-or-die time for retailers across virtually every segment. In 2021, the stakes are even…

Luxury Brands Need an Effective Digital Content Strategy

COVID has driven a fundamental change in consumer shopping behavior over the last year. Customers now expect different types of experiences, particularly…

Technology Paves the Way in Defining and Measuring the Impact of Corporate Giving

In recent years, employees, consumers and investors have become increasingly vocal about their expectations of the retail companies they work for, purchase…

How to Keep Your Website Live During a High-Traffic Shopping Event

The ecommerce industry changes fast — particularly when world-transforming events such as COVID-19 happen. The pandemic has had a huge impact on…

Conversational Commerce is the Key to a Seamless Omnichannel Experience

I was recently speaking with a senior executive from a convenience store chain who told me that his company had an epiphany…

How are Retailers Overcoming COVID-19 and Brexit Supply Chain Fragility?

As the United Kingdom hastened to exit from the European Union, restricting access to the European single market that accounted for 50%…

Why Companies Should Consider Outsourcing Some or All of Their Supply Chain

As supply chains become increasingly complex due to the proliferation of commerce channels and higher consumer expectations, businesses are turning to outsourced…