Executive ViewPoints

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Ecommerce holiday sales are projected to reach a whopping $210 billion to $218 billion this season, up 11% to 15% from the…

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

The very nature of the modern ecommerce market means brands have to constantly evolve to meet the expectations of savvy consumers who…

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Online retail is a competitive scene. To offer simple product recommendations — such as “customers who bought this item also bought this”…

Engaging Customers Beyond the Point of Sale with Mobile Marketing

Perhaps you’ve heard of the experience economy. It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather,…

How to Build Ecommerce Experiences for the Metaverse

The COVID-19 pandemic has made consumers expect much more from retailers. If it’s not omnichannel, it’s not good enough for them anymore….

AI-Powered Chatbots: How the Pandemic Fueled Innovation

There was a time when automation in the retail space meant autonomous point-of-sale checkouts, and chatbots were reserved solely for the ecommerce…

Sustainable Development in Retail: Measuring What Matters

Sustainability matters to the modern consumer to a far greater degree than most retailers are willing to admit. As global connectivity continues…

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map…

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of…

How 5G Will Power a New Retail Experience

The rollout of 5G has the potential to transform the retail industry by ushering in a new era of connectivity and experience….

Best Practices for Custom Website Development for Ecommerce

Building an ecommerce website can be very profitable and fun. However, if you have no idea what design and functionality will keep…

Will Inventory Challenges be the ‘Grinch’ That Steals This Holiday?

Since the early days of the COVID-19 crisis, consumers have experienced product shortages at their local retailers. Panic buying of household items…

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Executive ViewPoints

Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Want to Nail the Art of Making Sales Entertaining? Here’s How, According to the Experts

How Recommendations can Help Retailers Build a Deeper Relationship With Their Customers

Engaging Customers Beyond the Point of Sale with Mobile Marketing

How to Build Ecommerce Experiences for the Metaverse

AI-Powered Chatbots: How the Pandemic Fueled Innovation

Sustainable Development in Retail: Measuring What Matters

Which Multi-Touch Attribution Model is Right for Your Retail Brand?

Follow this Five-Step Roadmap to Guide Your Company’s Personalization Program

How 5G Will Power a New Retail Experience

Best Practices for Custom Website Development for Ecommerce

Will Inventory Challenges be the ‘Grinch’ That Steals This Holiday?

Feature Your Byline

Taking the Pain Out of Customer Service: What Do Modern Retailers Need to Succeed?

2025 Benchmark Survey: How Retailers are Re-Affirming Brand Value Through the In-Store Experience

Hurdles to Healthy Eating: Jonesing for Junk Foods and Price Constraints

Turning Curiosity into Commitment: How Intent-Driven Personalization is Redefining Digital Marketing

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Uncovering What’s Next in Retail

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