Executive ViewPoints

Beyond Sight and Sound: Why Scent is the Next Frontier in Branding

In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing its grip on consumers’…

Harnessing AI to Transform the Customer Experience in Retail: Opportunities and Challenges

In just a few short years, artificial intelligence (AI) has transitioned from a futuristic concept to an operational reality in retail. As…

Gaining the Edge: Leveraging Competitive Intelligence More Effectively

Retailers aren’t short on data — the challenge is making sense of it at scale. To stay competitive, businesses must not only…

The 4th Tier: Your Next Billion-Dollar Revenue Channel

In 2025, the biggest ecommerce opportunity won’t come from optimizing existing channels — it’ll come from tapping into the $285B alcohol market…

Retail Risk is Serious Business – and it’s Time we Acted Like it

From a risk and compliance perspective, defense, finance, tech, and healthcare are generally thought of as the “riskiest” industries — but the…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

Sustainability is Retailers’ Golden Ticket Through Volatility

Market turbulence is hitting the retail industry hard. Faced with significant market disruptions, this would have historically been the juncture when retailers…

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much of this language boils…

How Luxury DTC Brands are Bringing the Jewelry Experience Back to its Roots

The luxury jewelry buying experience has undergone a significant transformation. It used to be an intimate affair, with customers sitting across from…

It’s Time to Confront the Exploitation Behind Ultra-Fast Fashion

After May 2, ultra-fast fashion will be slightly more expensive. The human cost, however, remains astronomical. For years, ultra-cheap, ultra-fast fashion has…