Executive ViewPoints

Crafting Engaging Consumer Promotions that Click with Gen Z

Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct preferences and expectations that…

From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in…

How To Make A Website ADA Compliant

In the past five years, ADA lawsuits related to website inaccessibility have risen by over 243%, increasing from around 800 cases in…

RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

In the world of retail, staying ahead means embracing innovations that transform shopping and commerce into an experience that’s faster, smarter and…

From Startup to Enterprise: What CX Looks Like at Different Business Stages

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth…

Answering the $100 Billion Question: How Can Retailers Combat Refund Fraud?

Refund fraud is a significant issue for U.S. retailers, costing billions of dollars annually. In 2023, fraudulent returns accounted for a staggering…

Is the Fear of Fraud Leading to Loss of Sales? AI Can Help.

Fraud has plagued retailers for quite some time, but the issue is now getting its time in the spotlight due to the…

Generative AI in a New Retail Era: 3 Areas to Focus on for Immediate Impact

According to Cognizant’s recent study with Oxford Economics, generative AI is expected to have a $1 trillion impact on the economy by…

The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Artificial intelligence is rapidly transforming how retailers set prices, sparking public debate and drawing regulatory attention. The Federal Trade Commission’s recent announcement of an…

Beneath the Bid: Understanding the Full Depth of CPC Bid Strategy to Optimize Retail Media

It’s no secret that mastering retail media search advertising empowers brands to drive highly qualified traffic, optimize ad spend and stay competitive…