Executive ViewPoints

Internal Warehouse vs. 3PL: How to Reach the Best Decision for Your Business

Keeping your warehouse operations in-house or outsourcing them to a third-party logistics (3PL) company? Each option has its benefits and disadvantages. In…

Is Localization the Key to Increased Sales?

The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut their doors and expedite…

The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

One of the hottest topics in marketing over the last 18 months has been non-fungible tokens, or NFTs. Indeed, investment banking firm…

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

There’s been a great deal of hand-wringing around the advertising industry lately as brands deal with rising marketing costs. Marketing budgets are…

Retail Reset: Dealing with a Tight Labor Market While Keeping Existing Frontliners Happy

A customer has a question but can’t find anyone to help. When they finally track someone down, the employee doesn’t know the…

Why DTC Brands Need to Add a Confidence Layer to Their Data Stack

The modern data stack is not dead, in spite of the many conversations going around the internet to this tune. Challenging? For…

Five Ways Ecommerce Retailers Can Sleep Well and Sell More This Black Friday

Huge crowds, long lines and crazy stampedes are things of Black Fridays past. Nowadays, more and more shoppers are flocking to ecommerce…

How Retail is Leveraging Unified Digital Experiences

One could argue that few, if any industries have been impacted more by the pandemic, and now by inflation, more than retail….

Rebuilding a Brand to Fit in a Post-Pandemic World

In the spirit of self-reflection and growth, I’ve been challenging my own assumptions, biases and convictions in the wake of the pandemic,…

Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

In early 2022, a top 10 footwear brand dropped an exclusive line of sneakers. Traffic to the site soared. The sneakers sold…

Winning in the Turns: Maximizing Working Capital in the Face of Recession

Good sales hide a multitude of sins. This has been true for many companies in the recent past, especially during last year’s…

Making High Conversion and High Security Play Nicely Together

Ecommerce companies have to balance two big ideas right now: A low-friction customer journey that turns into a high conversion rate; and…

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Executive ViewPoints

Internal Warehouse vs. 3PL: How to Reach the Best Decision for Your Business

Is Localization the Key to Increased Sales?

The Future of Digital Consumer Engagement: How Branded Web3 Communities using NFTs and Metaverses Can Rewrite the Rules of Marketing

Sticker Shock: DTC Marketing Omnichannel Pivots are Pricey, but Drive Long-Term Profit and Stability

Retail Reset: Dealing with a Tight Labor Market While Keeping Existing Frontliners Happy

Why DTC Brands Need to Add a Confidence Layer to Their Data Stack

Five Ways Ecommerce Retailers Can Sleep Well and Sell More This Black Friday

How Retail is Leveraging Unified Digital Experiences

Rebuilding a Brand to Fit in a Post-Pandemic World

Bot Rot: 5 Reasons Why Retailers Need to Ensure Products Go to People

Winning in the Turns: Maximizing Working Capital in the Face of Recession

Making High Conversion and High Security Play Nicely Together

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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