Executive ViewPoints

How MDM Helps Retailers Protect the Bottom Line

It’s a sunny Saturday morning, a perfect day for running some quick errands. First stop — the farmers market to pick up…

Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

‘Tis (almost) the season! Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies…

Why the C-Suite Is Betting on Digital Commerce for Growth

Fueled by consumer behavior shifts during the pandemic, we continue to see increased importance placed on digital commerce and retail media to…

Why Data Will Drive the Future of Inventory Management

While COVID-19 slowed the world down to a standstill, it greatly accelerated the growth of online shopping. In particular, lockdowns pushed demand…

7 Optimization Areas That Will Maximize Your Video Content’s Discoverability

It’s 2022, and video is bigger than ever. It has become the go-to marketing medium to communicate with and reach audiences across…

Beating Cookie Addiction with a Healthier Attribution Diet

Unless you are the beloved Cookie Monster from Sesame Street, we all know that bingeing on cookies is a decidedly unhealthy habit….

Resilience Training: Small Business Innovation During a Recession

Small business owners already have a lot on their plate. There’s always too much to do in too little time — late…

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

According to a Litmus study, every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover,…

4 Steps Retailers Can Take to Market Themselves in a Recession

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers…

How Retailers can Overcome the Challenges Faced on the Path to Sustainability

There are signs of a disconnect between consumers and retailers when it comes to sustainability. A recent report has found that two-thirds…

Why is Apple Jumping on the BNPL Train During Turbulent Times?

Since the beginning of the pandemic, interest in buy now, pay later (BNPL) services has grown rapidly. From retail giants such as…

Live Selling: the Solution for Deepening Consumer Relationships in a Rapidly Evolving Retail Landscape

Brick-and-mortar retailers have historically built deep relationships with customers locally, on a one-to-one basis. Though they’ve seen success, relationships built solely on…

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Executive ViewPoints

How MDM Helps Retailers Protect the Bottom Line

Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

Why the C-Suite Is Betting on Digital Commerce for Growth

Why Data Will Drive the Future of Inventory Management

7 Optimization Areas That Will Maximize Your Video Content’s Discoverability

Beating Cookie Addiction with a Healthier Attribution Diet

Resilience Training: Small Business Innovation During a Recession

Is Your Email Marketing Software The Right One? 5-Point Assessment Guide

4 Steps Retailers Can Take to Market Themselves in a Recession

How Retailers can Overcome the Challenges Faced on the Path to Sustainability

Why is Apple Jumping on the BNPL Train During Turbulent Times?

Feature Your Byline

Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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