Executive ViewPoints

What Story Does Your Packaging Tell?

In today’s retail environment, in which consumer demands and e-Commerce volumes continue to grow, the old saying, “Don’t judge a book by…

Moments That Matter: Leveraging Earned Content In Retail

The relationship between brands and consumers is more complex than ever, with shoppers expecting their favorite brands to engage them authentically and…

Intention Deficit Disorder: Don’t Lose Customers Between Intent And Conversion

As she opens the bags that her grocery store just delivered, Sarah realizes that, once again, she forgot to buy that new…

Retailers Find New Ways To Know Their Customers And Earn Their Trust

The bar has been fundamentally raised on consumers’ expectations in this digital century. Retail today is different because consumers behave differently than…

Boosting Back-End Visibility To Improve Front-End Sales

In this exclusive Q&A with Retail TouchPoints, Zebra CMO Jeff Schmitz shares insights into how retailers are finding success by focusing on…

Balancing Risk And Revenue: Managing The Operational Implications Of Digital Goods

Digital goods sales are surging, and most physical goods retailers have recognized that it’s imperative to add eGift cards, eBooks, eTickets and…

Fraud Exposure Continues To Increase Despite EMV Technology

Despite the effort to alleviate fraud through EMV technology, recent statistics reveal an increase in fraud exposure for certain merchants. New criminal…

Commerce In The Cloud: Is It Really Pay As You Go?

The directive from the Executive Board is clear: pay as you go, or don’t go at all. No more capital investments into…

Seeing The Forest For The Trees: The Taming Of Big Data

The quandary of big data in recent years is similar to looking at a rainforest. There is so much of it, it…

Managing Customer Relationships In Today’s Hypercompetitive Retail Environment

To boost sales, retailers have long focused on two things: shopping environment and product selection. Unfortunately, this strategy pushes them to deliver…