Executive ViewPoints

How Virtual Reality Is Transforming The Retail Industry

In a world where physical and virtual environments are rapidly converging, industries are looking to find an effective touch point for marketing…

Why Conversational Commerce Is The Biggest Transformation In Retail

The physical retail shopping experience has remained pretty consistent over the past few decades, other than cosmetic changes to store layouts and…

Retailers Increasingly Embrace Online Loyalty Programs — For Good Reasons

Amazon’s dominance in the online retail world has had serious consequences for traditional brick-and-mortar retailers. Due in part to the “Amazon Effect,”…

Five Reasons Why Pokémon GO Is AR’s Killer App

Pokémon GO is taking the world by storm, helping children and adults alike capture or recapture the experience of becoming a Pokémon…

Align With Relevant Content To Break Through The Holiday Clutter

The classic challenge of brand advertising is to reach audiences at scale, when they’re paying attention. The stakes are always high but…

Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat

In the last year, the use of mobile retail apps grew an astounding 81%. This upward trend has drawn significant attention from…

Last Brick Attribution: Linking Every In-Store Sale to a Click

Somewhere around the turn of the 20th century, marketing pioneer John Wanamaker, a Philadelphia-area merchant, observed, “Half the money I spend on advertising…

Does Your Business Have What It Takes To Weather Any Storm?

Preparing for extreme weather requires more than just buying insurance. It means making sure your business stays up and running the best…

Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends

The retail industry is getting the hang of digital. As the “digital-physical divide” continues to fade and shopping becomes increasingly omnichannel, retailers…

Why Do Your Job When Influencers Can Do Your Job For You?

Influencers have become a major source of advocacy for brands. Sure, television, radio and print continue to be tried-and-true vehicles for promotion,…

Amazon’s Earnings Fell Flat: Is This The Beginning Of The End For The E-Commerce Giant?

Amazon sent shock waves across the market last week when it missed on its Q3 earnings. The company’s stock dropped 5%, and…

Feeding The Beast: How Fulfillment Costs Are Impacting The Bottom Line And Physical Stores

Influencing Shopping Habits Fast and free returns have driven explosive growth in e-Commerce with the promise of unlimited convenience and no-hassle shopping…

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Executive ViewPoints

How Virtual Reality Is Transforming The Retail Industry

Why Conversational Commerce Is The Biggest Transformation In Retail

Retailers Increasingly Embrace Online Loyalty Programs — For Good Reasons

Five Reasons Why Pokémon GO Is AR’s Killer App

Align With Relevant Content To Break Through The Holiday Clutter

Retail Mobile Marketing Trends Revealed At Macy’s Fireside Chat

Last Brick Attribution: Linking Every In-Store Sale to a Click

Does Your Business Have What It Takes To Weather Any Storm?

Meteoric Rise Of Mobile And Online Shopping Brings With It New Digital Trends

Amazon’s Earnings Fell Flat: Is This The Beginning Of The End For The E-Commerce Giant?

Feeding The Beast: How Fulfillment Costs Are Impacting The Bottom Line And Physical Stores

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Preparing for Global Expansion: 6 Must-Haves for Tax Compliance Success

5 Essential Tax Truths for Growing Midmarket Companies

The Agentic Engine Powering Profit-Driven Merchandising

6 Essential Tips for Social Commerce for Tax, Finance, and IT Leaders

AI at a Crossroads: Leadership, Ethics, and ROI

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