Executive ViewPoints

A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Tailoring product…

Unlocking AI’s Potential for Retail Advertising

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those…

Nearshoring, AI and Sustainability: 3 Trends Transforming the Apparel Manufacturing Industry

Nearshoring, artificial intelligence and sustainability are among the major trends that will transform the apparel manufacturing industry in 2025 and beyond. While…

Embracing MoCRA for a Safer, Transparent Cosmetics Industry

The Modernization of Cosmetics Regulation Act (MoCRA) introduces significant regulatory changes for the cosmetics industry, aimed at enhancing consumer safety and product…

Why Chatbots Haven’t (and Won’t) Live up to the Hype

In the early 2010s, technology forecasters and business analysts painted a compelling picture of the future of customer service: chatbots would dramatically…

An Old Sticking Point for More Sustainable Supply Chains

Across the globe in 2024, 31.5% of overall plastic waste is expected to be mismanaged after disposal. This means it will either…

Why Emotion is the Most Important Customer Experience Metric

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long…

The Waste Management Challenge of the Holiday Season

The holiday season brings a surge in shopping, both in-store and online. From mountains of packaging to returned products that may contain…

The Secret to Solving Retail’s $743 Billion Returns Problem: Intelligent Customer Support

With returns siphoning off a staggering $743 billion from retailers’ bottom lines in 2023, it’s clear that the industry’s approach needs an…

Five Trends Poised to Shape the Future of Digital Experiences in 2025

As digital experiences have evolved over the past few years, personalization and emotional connection have become central to customer engagement strategy for…