Executive ViewPoints

Modernizing Application Security for Retailers Requires a New Approach

The retail industry has been quick to embrace new technologies for customer engagement – especially during the pandemic, when the shift from…

In the AI Era, Metrics-Based Boosting is Still Key to Ecommerce Success

The ecommerce world is abuzz with talk about exciting ways to improve search results, increase conversion rates and maximize revenue with help…

How to Spot and Stop Socially Engineered Attacks in Retail

Cybercriminals are increasingly employing social engineering tactics to catch people when they’re exercising what psychologist Daniel Kahneman calls “System 1” thinking: A mode…

Four Ways to Turn Transactions into Customer Relationships that Last

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a…

Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

The power of social media in ecommerce is palpable. Shares, recommendations and actual transactions on channels like Instagram and TikTok are indispensable…

The Cost of Pricing Perception: It’s Not Cheap! Why Retailers Can’t Afford to Ignore Customer Price Dissatisfaction

As the retail landscape becomes increasingly competitive, ensuring that pricing feels fair and transparent has never been more vital. In an age…

Generative AI in Retail: 4 Predictions for 2025

The retail industry’s rapid adoption of generative AI technologies will continue in 2025. Throughout 2024, many retailers moved gen AI projects from…

Are You Bringing Brick-and-Mortar Friction into Ecommerce?

As ecommerce solidifies its position as a critical revenue growth driver for brands, organizations must reevaluate their operations to take a more…

Reducing Plastic Usage Requires Coordinated, Holistic Efforts

Retailers face a growing list of competing priorities when making decisions on their packaging, and sustainability continues to climb up the ranks….

Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty – and the risks of…

A Pragmatic Guide to Building a Global Retail and Ecommerce Content Strategy

In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Tailoring product…