Think about it: Nordstrom has been around for half of the 250 years that the United States has been its own country. The iconic retailer is marking its 125th anniversary with high-profile brand activations, offering generous customer benefits (particularly to loyalty program members) and by spotlighting team members who bring Nordstrom’s service-driven ethos to life.
The anniversary year will feature new events and initiatives every month, including exclusive product launches, interactions with notable brand founders and unique experiences with Nordstrom brand partners including Chanel, Christian Louboutin, Brunello Cucinelli, Manolo Blahnik and Tory Burch, as well as collaborations with brands including Ugg, Birkenstock, Nike, Adidas and On.
Later in 2026, Nordstrom will introduce a limited-edition brand capsule featuring memorabilia inspired by logos and imagery from Nordstrom’s past, with items including tote bags, charms and sweatshirts as well as limited-edition items featuring archival designs by artist and longtime Nordstrom collaborator Ruben Toledo.
Nordstrom also plans a marketing campaign later this year that will highlight customer stories across TV and social channels. In Nordstrom’s home town of Seattle, the retailer will partner with the MOHAI (Museum of History & Industry) to open a retrospective this summer.
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Additionally, Nordstrom’s eagerly awaited Anniversary Sale will include new brands joining for the first time, early shopping for loyalty program members, and the event’s biggest catalog yet — clocking in at exactly 125 pages. The Anniversary Sale also will include sweepstakes, wish list giveaways and additional surprises, including $1.25 coffee at all Nordstrom restaurants and cafés throughout the event.
Nordstrom also will celebrate team members with recognition moments and storytelling that honors their impact on customers and communities, introducing new social impact initiatives that empower employees to support the causes they care about most.
