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Dick’s Names Execs to Manage Recently Acquired Foot Locker, Debuts House of Sport Virtual Tour

NFL player J.J. Watt leads virtual tours of Dick's Sporting Goods' House of Sport.

Dick’s Sporting Goods has finalized the $2.5 billion acquisition of Foot Locker announced in May 2025 and has named an executive team to manage the business, led by Dick’s Executive Chairman Ed Stack. As a combined company, Dick’s will now operate more than 3,200 stores worldwide plus ecommerce and digital businesses across North America, Europe, Asia and Australia, along with a licensed store presence in Europe, the Middle East and Asia.

Stack will be supported by two Presidents, one for North America and one for International. Longtime Nike exec Ann Freeman has been named President of Foot Locker North America; Dick’s is still looking for its International President.

The executive roster also includes:

  • Tony Aversa, SVP and GM, Foot Locker and Kids Foot Locker North America;
  • Denise Karkos, SVP and GM, Champs Sports;
  • George Jenkins, SVP, Store Operations and Customer Experience, Foot Locker North America;
  • Peter Scaturro, SVP and CFO, Foot Locker North America;
  • Steve Miller, SVP and COO, Foot Locker North America;
  • Brett O’Brien, SVP and Chief Marketing Officer, Foot Locker North America; and
  • Michael Keiath, SVP and Chief People Officer, Foot Locker North America.

Bringing House of Sport Concept into the Virtual World

In addition, Dick’s has introduced a new Virtual House of Sport, an online version of the store concept that the company debuted in April 2021, providing visitors with an immersive digital shopping experience. Three-time NFL Defensive Player of the Year J.J. Watt, a House of Sport brand partner, will be virtually integrated into the tour.

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Customers without a House of Sport location near them can get a sense of what this format offers and also shop for products in real time via a seamless integration with the Dicks.com website. Visitors also can book services and activities such as sports camps, fitness classes and birthday parties.

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