The knee-jerk reaction for many retailers dealing with COVID-19 has been to cut costs, inventory and debt as quickly as possible. But those cost-mitigation strategies are providing just temporary relief, according to Bryan Amaral, Founder of Clientricity.

In this video chat, Amaral talks about the “second wave” of strategies that will help get businesses through to the other side of the crisis, nurturing better personal connections and developing an improved sense of community with their customers.