Johnston & Murphy Adopts Two-Way Communication Platform to Empower Associates

Footwear brand Johnston & Murphy has deployed YOOBIC’s digital workplace platform to improve the employee experience at all 168 company-owned locations. The technology will enable two-way communication with employees and help them keep track of tasks.

Johnston & Murphy previously relied on mass emails and PDFs to communicate with workers. Now the retailer can package merchandising instructions in easy-to-access videos and bite-size content, to help associates quickly access the information they need. Associates also can take pictures of displays for reporting purposes and receive real-time updates as campaigns or promotions change across the course of their workday.

Additionally, store supervisors and managers at corporate offices can now provide targeted directives to specific categories of associates to ensure that teams get the guidance they need. This enables managers to provide up-to-date information about safety and sanitation policies as they evolve with the COVID-19 pandemic.

YOOBIC also enables real-time information flow from store associates back to regional teams and corporate offices. Underperforming stores can be flagged and findings from store visits can easily be shared both with store managers and with corporate offices to drive compliance and promote improvement.


“At Johnston & Murphy, we’re proud of our brand history and we want our retail associates to become part of the legend,” said Heather Marsh, VP of Customer Experience at Johnston & Murphy in a statement. “That starts with prioritizing our retail associates and empowering them to become ambassadors for the Johnston & Murphy brand and deliver unrivaled experiences wherever customers meet us.”

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