Apple Accelerates Reopening Process With Emphasis On Curbside Offerings

Apple will reopen approximately 100 stores this week, bringing its total number of reopenings to about 130. The retailer began the process in early May by opening several stores, and its pace has gradually accelerated in the weeks since.

The first stores reopened in Idaho, followed by South Carolina, Alabama and Alaska. Another set of stores in seven additional states reopened in mid-May, and the latest batch will bring Apple stores back into operation in a total of 28 states.

Apple locations will be following the standard operating procedures adopted by many other retailers, including mandatory PPE for customers and associates, enhanced cleaning throughout the day and limited occupancy. The retailer also has been taking temperatures at the door, and most of the newest set of stores to reopen will offer curbside or storefront service only, both for online order pickup and Genius Bar appointments.

“Our commitment is to only move forward with a reopening once we’re confident we can safely return to serving customers from our stores,” said Deirdre O’Brien, SVP Retail + People at Apple in a statement. “We look at every available piece of data — including local cases, near- and long‑term trends, and guidance from national and local health officials. These are not decisions we rush into — and a store opening in no way means that we won’t take the preventative step of closing it again should local conditions warrant.”


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