Maison De Papillon Launches Purpose-Driven ‘Project Gaia NYC’

New York-based luxury womenswear brand Maison De Papillon is reimagining the future of fashion with Its newest initiative, Project Gaia NYC. The multi-brand concept store, which is designed by Co-founders Shriya Bisht Misra and Danielle Salinas, will feature purpose-driven brands and artists.

Project Gaia NYC’s mission is to influence meaningful connections and collaborations among global brands that share the ethos of sustainability and philanthropy. The new concept offers a curated selection of products that will be store exclusives, from apparel to homewares and everything in between, sourced from a variety of purpose-driven designers and artisans.

Embodying Maison De Papillon’s elegance, versatility and comfort, the space showcases product against a neutral backdrop accented by black fixtures and pops of color via artwork.

The concept debuted April 5 in New York’s Flatiron District.


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