Global lifestyle brand Casetify has opened its first Style Lab in New York City, a retail pop-up highlighting the recent re-emergence of retro tech and flip phones in fashion.
The 2,400-square-foot immersive pop-up experience is centered on Casetify’s accessories for the foldable Samsung Z Flip4 and will be open to the public for five days, from Feb. 22 to Feb. 26, 2023, with hundreds of designs and prints for the Samsung Z Flip 4 as well as phone straps available for purchase. The store will feature special activations every day, including custom airbrushed tote bags, a Y2K candy bar, photo booth, DJ and more.
The work of six Gen Z fashion students also will be on display in a gallery of styled looks inspired by the brand’s Re/Casetify accessories and designs. In line with the brand’s mission of giving new life to old materials, the fashion gallery will be created using only thrifted or upcycled garments and styled with the Samsung Z Flip4 cases. The Casetify Style Lab also includes a Re/Casetify collection bin in-store to encourage customers to participate in recycling retired phone cases. To date the Re/Casetify program has diverted more than 160,000 phone cases from landfills.