Experiential Retail

How Spirit Halloween Takes the Fright out of Operating Thousands of Pop-up Stores Each Year

The Spirit Halloween business model relies on thousands of short-term leases of brick-and-mortar stores every year for its largest selling season. But…

Claire’s Wants to Meet ‘Gen Zalpha’ in the Metaverse

Claire’s Stores has launched a new digital world called ShimmerVille in Roblox to connect with “Gen Zalpha” in the metaverse, marking the…

Netflix Opens First Multi-Title Store in LA for the Holidays

Netflix is continuing to expand its business model — the streamer’s new ad-supported subscription tier is rumored to be launching as early…

What Is Your Audio Planogram? How Immersive Sound Can Become a Retail Brand Differentiator

Stranger Things recently reminded us how incredibly different the standard for the American retail experience was just a couple decades ago when…

Pop-Up Strategies That Power Unique Shopper Journeys

Despite their temporary nature, pop-up shops are intended to make a lasting impression on visitors through offering extraordinary consumer journeys. These spaces…

Capitalizing on the Retailtainment Opportunity: Tips and Lessons From a Design Strategist

Consumers’ appetite for immersive experiences has only grown larger in the wake of the pandemic, which means brands and retailers are rethinking…

DICK’S Sporting Goods to Open Its First Southeast and Northwest Public Lands Locations

DICK’S Sporting Goods will open four new locations of its outdoor specialty retail brand Public Lands this fall, including its first locations…

Terez Opens First Physical Store in NYC With Joy-Inspired Space

Women and children’s fashion brand Terez made its brick-and-mortar debut on Sept. 16, 2022 with its first physical store, located on Manhattan’s…

Snoop Dogg Sends Funko to ‘Tha Dogg House’

Collectibles brand Funko and entertainment icon Snoop Dogg are teaming up for a new product line that will be showcased in a…

5 Must-Know Predictions for Holiday 2022

Many households may be heading back to school, but the holiday season is on the minds of many retail executives. That’s why…

How ‘Retailtainment’ Multiplies the Impact of Experiential Spaces

Are “retailtainment” and “experiential retail” essentially different names for the same thing? Not really, although they do share a number of elements….

Sephora at Kohl’s to Expand Shop-in-Shop Concept to All Kohl’s Locations

One year after Kohl’s and Sephora launched their Sephora at Kohl’s shop-in-shop collaboration, the retailers plan to roll out the successful concept…

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