Starboard Cruise Services Launches Luxury-Focused Retail Cruise

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Starboard Cruise Services, LVMH Moët Hennessy and Celebrity Cruises are launching an immersive luxury shopping experience onboard the cruise ship Celebrity Beyond. The curated vacation will embark from Southampton, UK on April 27, 2022 and include retail offerings that showcase notable fashion brands, wellness collaborations and sustainable offerings on its voyage to Western Europe.

The retail space will cover a total of 8,966 square feet across two decks. The space is divided into distinct zones, including experiential luxury boutiques on Deck 5 and lifestyle, Swiss time pieces and immersive multi-category shops on Deck 4. The shops will feature a wide range of merchandise, from apparel, accessories, spirits and eco-friendly products to beauty, logo, destination and watches.

The ship will feature boutiques for brands including Cartier, IWC, Panerai and Bulgari. Sustainability-focused brands on board include Summersalt, which offers swimwear and resort wear made with earth-friendly practices, and 4Ocean, which supports beach and ocean cleanups with proceeds from global sales. Some of the other notable brands available at the cruise ship’s shops are:

  • Goop, which will offer a curated assortment from the GOOPGLOW skincare and GOOPGENES collection;
  • Stella McCartney, a luxury British brand committed to responsible fashion;
  • Marni, an Italian fashion house that celebrates individuality with its apparel and handbags; and
  • NORQAIN, a fully independent, family-owned Swiss watch company.

“Our collaboration with Starboard has cultivated long-term partnerships with the world’s most sought-after lifestyle brands and crafted immersive luxury experiences that align perfectly with our commitment and focus on destination, inclusivity and sustainability,” said Brian Abel, SVP of Hotel Operations for Celebrity Cruises in a statement.


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