Build-A-Bear Entertainment, a division of Build-A-Bear Workshop, is bringing its latest feature film, Glisten and the Merry Mission, to digital platforms following its theatrical debut last month.
The movie, which is inspired by the retailer’s Merry Mission plush collection, is now available for rent or purchase on the Build-A-Bear website and streaming platforms in North America, as well as via digital on-demand in Australia, New Zealand and the UK.
Glisten and the Merry Mission follows a young elfling, Marzipan, and her mother Cinnameg, the newly minted manager of Santa’s troubled North Pole workshop. Among the celebrity voice talent featured in the film is Leona Lewis, Julia Michaels, Dionne Warwick, Freddie Prinze Jr., Chevy Chase and Billy Ray Cyrus.
This is not Build-A-Bear’s first movie — the company has produced several other feature-length films in conjunction with Foundation Media Partners, including Honey Girls, Deliver by Christmas and Christmas CEO, as well as the documentary Unstuffed: A Build-A-Bear Story, which debuted earlier this year. Build-A-Bear Entertainment also is currently working on a reimagination of the story of Goldilocks and the Three Bears with Hello Sunshine.
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Original content is becoming an increasingly popular vehicle for retailers to build a deeper connection with their customers. Claire’s is planning a series of narrative releases around its ShimmerVille IP and Walmart recently created a 23-part romcom commercial series for the holiday season.
