Red Wing Shoes Launches AI and 3D Fit Tech in 500 Stores

Red Wing Shoes rolls out new fit experience using 3d modeling

Safety footwear and workwear retailer Red Wing Shoe Company has launched a new AI-driven 3D fit experience to help customers find just the right work boot at all of its 500 stores.

Through the new Ultimate Fit Experience, a Red Wing Certified Fit Specialist will help customers build a customized fit system (including boot, insole and socks), starting with a personal assessment of their work environment conditions and safety requirements.

The retailer will combine this information with new foot scanning technology from Volumental. Customers step onto a 3D scanner that assesses 16 foot measurements in less than five seconds. They then walk across a pressure plate for a dynamic foot scan, which provides a visualization of their gait and pressure points. This customized technology creates a digital 3D model of the customer’s feet that is used to recommend their ideal work boot size and any additional foot support.

In a partnership between Red Wing and Superfeet, stores also will offer insole recommendations and the ability to purchase custom 3D printed footbeds. These are designed and printed for their unique foot shape and movement patterns, then mailed directly to the customer.


Data collected from the personal assessment and foot scan is combined with retail purchase data and custom AI-driven technology to provide tailored recommendations across Red Wing’s catalogue of footwear styles. This information will then be available when customers return for future boot purchases.

“We saw an opportunity to advance the Ultimate Fit Experience to provide an even more personalized fit for our customers,” said Mike VanGoethem, VP and Chief Services Officer, Red Wing Shoe Company in a statement. “Our previous experience focused on standard 2D measurement and foot pressure points, and now we are enhancing that, adding in gait assessment and whole-foot volume 3D measurement.”



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