Shopify Woos Bigger Retailers with New Modular Offering; Mattel One of First to Trial

Shopify unveils new modular ecommerce offering to appeal to enterprise retailers.

Shopify has unveiled a new modular ecommerce offering targeted at enterprise retailers in a shift away from its previous focus on primarily serving smaller retailers. 

Over the last two decades Shopify has built, optimized and scaled ecommerce infrastructure that now powers more than 10% of U.S. ecommerce. With the new Commerce Components by Shopify, enterprise retailers can now pick and choose from these various pieces of infrastructure — such as Shopify’s checkout functionality — and integrate them into any front-end website framework they choose.

This, in combination with flexible APIs, will allow brands to integrate their existing services with Shopify’s modular components to create highly customized online experiences while tapping into Shopify’s expertise and customer base — for example, the 100 million Shop Pay customers who have opted in for Shopify’s one-click checkout.

“We’ve always approached innovation at Shopify by anticipating what retailers need, then providing those solutions,” said Harley Finkelstein, President of Shopify in a statement. “Commerce Components by Shopify opens our infrastructure so enterprise retailers don’t have to waste time, engineering power and money building critical foundations Shopify has already perfected, and instead frees them up to customize, differentiate and scale.”


Toy company Mattel is one of the first enterprise retailers to use Commerce Components, moving its entire portfolio of brands — which include Barbie, Hot Wheels and Fisher-Price — to Shopify.

“Innovation is at the heart of Mattel,” said Sven Gerjets, CTO of Mattel in a statement. “We first worked with Shopify on a project called Mattel Creations, a platform for creators to reimagine the most iconic toys in the world. Creations empowered Mattel to move quickly, meet our customers where they are, and most importantly leverage Shopify’s infrastructure to scale globally. It was hugely successful, and we’re excited to transform our brand offerings using Commerce Components.”

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