During its observation of Hispanic Heritage Month — Sept. 15 to Oct. 15 — Saks has created a dedicated space for Latinx designers and influential trailblazers. Saks named designer Alejandra Alonso Rojas, professional soccer player Sofia Huerta and filmmaker and activist Djali Brown-Cepeda as the faces of the retailer’s monthlong campaign, which includes digital content and virtual events to highlight important Latinx contributions.
During the celebration Saks will feature:
- A dedicated space on Saks.com for Hispanic and Latinx designers and brands such as Alonso Rojas, Proenza Schouler and Oscar de la Renta, whose styles are shown on Alonso Rojas, Huerta and Brown-Cepeda in the campaign;
- A virtual Saks Live event on Sept. 23 hosted by Huerta, who will discuss her Mexican heritage and its connection to her soccer career, which she hopes will serve as an inspiration to Hispanic youth; and
- A Q&A on Saks’ fashion and style editorial hub The Edit, which features the stories of Alonso Rojas, Huerta and Brown-Cepeda in their own words, in addition to their hopes of increasing Latinx representation in fashion and media.
Increasing inclusivity has been a priority of Saks. For Mental Health Awareness Month in May, the company continued its campaign to promote mental wellness and openness regarding mental health. The campaign included a virtual event via Saks Live, the sale of positive affirmation decals, a window installation at the retailer’s New York City flagship and a Saks Fifth Avenue Foundation grant for nonprofit organizations that seek funding to support mental health.