The company has included France, Germany, Italy, The Netherlands, Spain and the UK in the location drop-down menu on its website, alongside the countries where Temu was already available, which include the U.S., Canada, Australia and New Zealand.
Following a splashy Super Bowl campaign, Temu recently overtook Shein as the most popular shopping app in the U.S. But Shein hasn’t fallen far — it’s currently sitting in the No. 2 position ahead of both Walmart and Amazon, according to SimilarWeb. Wish also was the No. 1 shopping app in America back in 2018, but today it’s largely out of the game at No. 40. And the battle between Shein and Temu isn’t just playing out solely in the charts, but also in a U.S. court, where Shein has accused Temu of contracting influencers to make “false and deceptive claims” about Shein in their promotions of Temu.
The company’s meteoric rise in the U.S. can be attributed at least in part to its owner PDD Holdings, also the parent of Chinese ecommerce juggernaut Pinduoduo. Whether Temu will follow a similar trajectory in Europe as it quietly launches in that region remains to be seen.
At press time, PDD Holdings had not responded to Retail TouchPoints’ request for comment.