This article first appeared in our sister publication Shop Eat Surf Outdoor (SESO)
After delaying the launch due to production snags, Nike’s highly anticipated new partnership with Kim Kardashian’s Skims shapewear brand will debut at retail Friday, Sept. 26. The collection will be available through both brands’ websites and at select retail locations, including flagship stores for Nike and Skims in New York City and Los Angeles.
The debut line includes seven collections across 58 silhouettes, offering more than 10,000 ways to combine different pieces. The collaboration targets women across all levels of athletic participation, from elite competitors to everyday fitness enthusiasts.
Nike CEO Elliott Hill previously said the collaboration is part of the company’s broader strategy to innovate in the apparel market: “The apparel space is ripe for fresh thinking, and I’ve asked our team to keep innovating across the spectrum of performance and style and to seek out white space in the market to complement our brands and product portfolio,” he said. “Our responsibility is to grow the overall market.”
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The NikeSkims line features three core collections that will be updated seasonally, plus four seasonal collections. The Matte collection offers 21 styles with mid-level compression and Nike’s Dri-FIT technology. The Shine collection includes pieces designed for strength training with quick-drying technology. The Airy collection features seven breathable mesh pieces for low-impact activities and layering.
The seasonal collections include Vintage Seamless pieces with seamless knitting technology, Matte Tricot track-inspired layering pieces, Semi-sheer Weightless Layers for low-impact activities, and Shiny Nylon oversized pants.
Kim Kardashian, Nike Athletes Head up Campaign
The campaign for the brand launch features more than 50 athletes — including snowboarder Chloe Kim, Olympic gymnast Jordan Chiles, sprinter Sha’Carri Richardson and tennis champion Serena Williams — alongside Kim Kardashian. The campaign was directed by Janicza Bravo with photography by Luis Alberto Rodriguez and Rob Woodcox.
According to Hill, NikeSkims will launch in North America first and scale globally over multiple seasons. Nike said the collaboration builds on its commitment to growing its women’s business through performance apparel and footwear.
