Qurate Retail Group has appointed Rue Gilt Groupe and Bloomingdale’s veteran Rosalia Bucaro as Chief Merchandising Officer for its HSN banner, effective immediately. She will report to HSN President Stacy Bowe.
As Chief Merchandising Officer, Bucaro will oversee the strategic direction of merchandising, planning, programming and business development across all product categories for HSN. She will focus on revitalizing HSN’s product assortment, forging celebrity partnerships and creating a merchandise assortment that resonates with existing and new customers across all channels.
Most recently, Bucaro served as EVP of off-price ecommerce portfolio company Rue Gilt Groupe, where she oversaw all aspects of fashion including the women’s, men’s and kids’ divisions as well as the European luxury division. Prior to joining Rue Gilt Groupe, Bucaro held various senior positions in merchandising at Bloomingdale’s.
“Rosalia’s passion for our brand and deep expertise in delivering exceptional customer and product experiences will be essential to the continued success and growth of HSN,” said Bowe in a statement. “Her skillset, leadership and customer-focused mindset are a tremendous addition to our already strong merchandising and leadership teams, and we look forward to the energy she will bring.”
Advertisement
