nfinite, a SaaS platform that that enables 3D-based ecommerce merchandising, has raised $100 million in Series B funding, led by global software investor Insight Partners with participation from existing investor USVP (U.S. Venture Partners).
As marketing teams explore the future potential of the metaverse, 3D product models and augmented reality applications are widely seen as the first stepping stones. The nfinite platform allows retailers to create, display and manage virtually unlimited 3D product visuals through advanced CGI technology, and has already been adopted by three of the world’s top five global retailers, according to the company.
nfinite plans to use the funding to grow its customer, engineering and marketing operations, as well as expand its marketplace of 3D talent and tools dedicated to ecommerce.
“Ecommerce is increasingly virtual and consumers yearn for immersive online shopping and personalized experiences, yet e-merchandising — the link between the product, the consumer and the online cart — was broken,” said Alexandre de Vigan, Founder and CEO of nfinite in a statement. “So we helped fix it by building a one-stop solution for creating, displaying and managing unlimited product visuals almost instantly. By shifting retailers’ visual production to computer-generated 3D imagery and helping them build digital catalogues at a fraction of the cost, the nfinite platform is transforming their ecommerce outcomes, which can be measured in magnitudes of increased traffic, engagement and sales.”