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Leading Retailers Step Up Investments In Customer Data, Analytics Tools

Despite the economic uncertainty, retailers large and small are still investing in analytics applications which enable them to access customer shopping history and preferences. At this week’s Teradata users group conference in Las Vegas, retailers from a variety of vertical industries and a wide range of size announced new plans to deploy data warehousing and intelligence platforms to support applications such as market basket, affinity and merchandising-related analysis.

Some of the most notable and innovative deployments showcased at the Teradata event included:

  • Carrefour, the world’s second-largest international retailer, based in France, selected Teradata to support analytical business intelligence for marketing. The new intelligence platform will enable extensive analysis of data pertaining to customer shopping history and preferences and customer communications management. This will support Carrefour’s initiatives in France to provide more complete and effective service to its millions of customers. “Having the best answer to any business question, any time, is a priceless economic advantage to companies that know how to create and leverage analytical intelligence,” said Eric Joulie, vice president Western Europe and president of Teradata France.
  • Sheetz, one of America’s fastest-growing family-owned and -operated convenience store chains, has selected Teradata to build an enterprise data warehouse (EDW). The convenience store chain, known for its award-winning food, innovative technology and excellent customer service, recognized the need for a powerful marketing technology solution that would scale and grow quickly with the business. The analytics software will support market basket analysis, affinity analysis and merchandising-related analysis.
  • Lund Food Holdings, a privately owned chain of upscale supermarket stores in the northern United States, has expanded and enhanced their Teradata enterprise data warehouse (EDW). The move to a larger platform reflects increasing information needs and user base at food retailer Lund’s, a business that is adding new functionality and speed to its information infrastructure.

The initial five-month data warehouse deployment supported operational intelligence in sales, labor, merchandise management by item, budget and other critical retail business metrics. The use of Teradata Retail Decisions software has provided a broad scope of analytic templates and metrics for multiple views of the business, with rich data visibility to better access, predict, analyze, interpret and act on daily item movement by store, customer and channel.

“The Teradata platform accelerates reporting from weeks to just hours, giving us daily, integrated snapshots of the business,” said Kevin Baartman, vice president, IT, Lund Food Holdings. “The fact that we implemented the initial system in five months resulted in a quick return on our investment, and we are really rolling on the expansion.”

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