Advertisement

1800Flowers.com Extends Customer Engagement With Web Video Assistance

Focused on providing online customers with an enhanced service offering, 1800Flowers.com will tap Howcast’s technology to give customers quick answers to commonly asked questions. As online and mobile video channels become more powerful for brand communications, Howcast, a provider of engaging instructional online video solutions, partnered with the florist to further enhance the shopping experience on www.1800flowers.com.

“1800Flowers.com has built its trusted reputation by leveraging innovative technologies and tools to further enhance the customer experience,” said Jim McCann, Founder & CEO, 1800Flowers, in a recent press release. “We recognize the power of online video to engage and educate customers and we will continue to work with Howcast to focus on our new media strategy, as it pertains to effectively communicating with our customers.”In an effort to streamline customer’s purchasing decisions with education and shopping advice, the florist will integrate Howcast’s online video offering into its Web site and be available via YouTube and AOL, among other partners.

Advertisement

Featured Event

Join 5k+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: